Award-winning Video Production Company /

Video marketing has become increasingly popular and effective in the digital age. Here are several benefits of incorporating video into your marketing strategy:

Increased Engagement

Videos are more engaging than text or static images. They capture and maintain the viewer’s attention, increasing the likelihood of receiving your message.

Improved Conversions

Studies consistently show that including a video on a landing page can significantly increase conversion rates. A compelling video can encourage viewers to take the desired action, such as making a purchase or filling out a form.

Enhanced SEO

Search engines, especially Google, prioritize pages with video content. Including videos on your website can improve your search engine rankings and visibility, driving more organic traffic to your site.

Builds Trust and Credibility

Videos allow you to showcase your expertise, personality, and authenticity. Seeing and hearing a message directly from a person or a brand can build trust with your audience.

Easier Explanation of Complex Concepts

Videos are an excellent medium for explaining complex ideas or demonstrating how a product or service works. This can be particularly useful in industries with intricate processes or technologies.

Social Media Reach

Videos are highly shareable on social media platforms. A well-crafted video has the potential to go viral, significantly expanding your reach and brand awareness.

Mobile Optimization

With the increasing use of mobile devices, people prefer consuming content in video format, as it is more convenient and easily digestible on smaller screens.

Versatility

Video content can take various forms, including product demonstrations, testimonials, explainer videos, interviews, and more. This versatility allows you to tailor your message to different audiences and marketing goals.

Higher Retention Rates

Viewers are more likely to remember information presented in a video compared to other forms of content. This can contribute to better brand recall and recognition.

Encourages Social Shares

Engaging and shareable videos can naturally promote your content as viewers share it with others. This can lead to increased exposure in a very organic way.

Measurable Results

Most video platforms and analytics tools provide detailed metrics, allowing you to track the performance of your videos. This data can help you refine your strategy and produce more effective content in the future.

On average a 2-3 minute video to promote your brand or business can be filmed in a single visit. Larger productions could take considerably longer.

Pre-production we’ll need a brief from you so we can create a plan to satisfy your needs. Once we have the footage we need we get it edited and provide you with a first cut. Then we await your feedback and make any necessary edits to provide you with the very best video for your business.

From start to finish we aim to have everything wrapped up in 2-3 weeks. It’s always beneficial to have a bit of lead time when planning a project, however, we will always try to go the extra mile to squeeze you in!

When we produce a video the process is typically divided into three main phases: pre-production, production, and post-production.

Pre-production is the planning stage before filming a video. We work with you on developing a concept, scriptwriting, storyboarding, location scouting, and planning and scheduling.

Production involves filming the video according to the plans we made in pre-production, including executing shots, directing actors, capturing audio, and monitoring quality.

Post-production is the phase where we edit the raw footage, enhance it and create the final product. This includes video and sound editing, colour correction, graphic integration, special effects, reviewing by you, any necessary revisions and delivering the finished product.

Each phase is crucial to the overall success of the video, and careful attention to detail in pre-production sets the foundation for a smooth and effective production and post-production process.

The cost of a video production depends on your requirements. We work with a range of budgets to deliver the highest quality finished product at the best possible value for our clients. Contact us to discuss options and see how we can benefit your marketing campaign.