After some months of marketing of the house using traditional and online media, we had not made much progress in attracting potential buyers to view the house.
It’s not in a well-known village such as Salcombe but a village only the yachting community have really heard of; and the house is quite large, complex and designed to be multi-purpose. The potential for a flexible and varied lifestyle on the water’s edge, in a village community and within close proximity to the sea was not well communicated through texts and still photos. And despite everyone’s best efforts we had not made enough progress; we needed something to bring that potential and that lifestyle alive.
We started to think outside of the box and in the course of this exercise we were introduced us to Panoptic Motion, who specialise in drone enabled movies. In due course Carl and Jamie came down for a day’s photography and filming. They quickly realised the challenges – and rose to them!!! After several days exchanging draft videos we agreed a final three minute version that really helps the viewer put the house in the context of the village and estuary as well as highlight the inside and outside lifestyle – in the house – in the garden – on the estuary – and in the village. The sense of movement, scale and perspective that the viewer gets from the aerial stills and panoramas, and from watching the video is very powerful.
Our marketing campaign was relaunched to include the video link on the website and a new brochure including some of the new aerial stills was produced. We invested in joint agency representation and marketing. Within a week, visits had taken place and an offer received.
In addition to an excellent and appropriate marketing tool, my wife and I now have a wonderful memento of our home which we could never have otherwise created.
