Google Street View Virtual Tours
We go beyond traditional photography to redefine the way businesses showcase their spaces.
As Google Trusted Photographers, we specialise in seamlessly integrating captivating virtual tours into Google Street View, unlocking a world of immersive possibilities for your brand.
Whether you’re in hospitality, property, retail, or any industry that values a captivating visual presence, we’re here to transform your spaces into digital showcases.
Our commitment to excellence, creativity, and cutting-edge technology sets us apart as the go-to choice for businesses seeking a competitive edge in the virtual realm.
The best count on us
Increased Visibility On Google Maps
Having a Google Street View virtual tour can positively impact a business’s visibility on Google Maps and local search results in several ways:
Priority in Search Results
Google prioritises businesses with virtual tours in local search results and Google Maps. When users search for products or services in a specific location, businesses with virtual tours are more likely to appear at the top of the results. Improve your chances of being noticed by potential customers.
Interactive Map Experience
Users can explore the inside of a business directly from Google Maps, providing them with a more interactive and engaging experience. This not only sets the business apart but also encourages users to spend more time interacting with the listing. This could potentially lead to higher conversion rates.
Increased Click-Through Rates
Listings with virtual tours tend to have higher click-through rates. Users are more likely to engage with a business that provides a comprehensive view of its interior. This increased engagement can positively impact the business’s online visibility and overall digital presence.
Increased Engagement on Websites
Embedding a Google Street View virtual tour on a business’s website can lead to increased engagement and several other benefits:
Extended Time on Site
Virtual tours are highly interactive and can captivate the attention of website visitors. By allowing users to explore the business virtually, the time spent on the website tends to increase. This extended engagement is favourable for search engine optimisation (SEO). Search engines often consider the time users spend on a site as an indicator of its relevance and quality.
Reduced Bounce Rates
Visitors staying longer on your site means they are less likely to leave quickly (lower bounce rate). This is beneficial for website performance and can contribute to improved search engine rankings.
Positive User Experience
Providing an interactive and visually engaging experience through a virtual tour enhances the overall user experience. This positive impression can lead to increased trust and satisfaction among website visitors, potentially translating into higher conversion rates and customer loyalty.
Google-ready tours
3D experiences
Virtual reality
Floor plans
High res photography
Increased Local SEO Benefits
The presence of a Google Street View virtual tour can positively impact a business’s local SEO efforts in various ways:
Rich Content for SEO
Virtual tours contribute to the richness of a business’s online content. Search engines value diverse and informative content, and virtual tours provide an additional layer of visual information. This can lead to improved SEO performance, especially in local searches where businesses aim to stand out from competitors.
Local Pack Rankings
Google’s local pack, which appears in local search results, often features businesses with virtual tours more prominently. This increased visibility in the local pack can significantly boost a business’s chances of being selected by users searching for local products or services.
Enhanced Google My Business (GMB) Profile
A virtual tour is a valuable addition to a business’s Google My Business profile. A well-optimised GMB profile, complete with a virtual tour, can enhance the business’s online credibility and authority, leading to higher rankings in local searches.
In summary, the combination of increased visibility on Google Maps, enhanced engagement on websites, and improved local SEO benefits makes a Google Street View virtual tour a powerful tool for businesses looking to establish a strong online presence and attract local customers.
How Do You Create A Virtual Tour For Google Street View?
Our process of creating a virtual tour using Matterport technology typically involves several key steps. Here’s a general overview of how the process might look:
Initial Consultation
We begin by having an initial consultation with the customer to understand their specific needs and goals. Discuss the areas they want to showcase, any particular features they want to highlight, and the overall purpose of the virtual tour.
Site Assessment
Next, we conduct a site visit to assess the physical space. Identify the key areas to be captured in the virtual tour and plan the optimal route for a seamless and comprehensive experience.
Preparation of the Space
Before capturing images, we ensure that the space is well-prepared. This may involve decluttering, optimising lighting conditions, and ensuring that any confidential or sensitive information is appropriately managed.
Matterport 3D Scanning
We use Matterport’s 3D scanning technology to capture high-resolution, 360-degree images of the space. Matterport uses a specialised camera to create a digital model by capturing data points and stitching them together.
Post-Processing and Rendering
After capturing the images, we upload the data to the Matterport platform. Matterport’s cloud-based software processes the data, creating a fully immersive 3D model of the space. This model includes interactive features like navigation, zooming, and information hotspots.
Customisation and Branding
We can customise the virtual tour to align with the customer’s branding and preferences. This may include adding the customer’s logo, incorporating specific colours, and embedding relevant information with tags and labels within the virtual tour. This is for use on the client’s website and marketing materials. At this point Google Street View doesn’t support tags and labels.
Quality Assurance
We conduct a thorough quality assurance check to ensure that the virtual tour meets the desired standards. We verify that all interactive features work smoothly, and the tour provides an engaging and accurate representation of the space.
Delivery and Integration
Once the virtual tour is finalised, we deliver it to the customer. We upload the tour to Google Street View and ensure everything is integrated seamlessly. Our team can provide guidance on how to integrate the tour into their website or other online platforms. Matterport virtual tours can often be embedded easily and shared via a link.
Training and Support
We offer training and support to the customer, especially if they are managing the virtual tour independently. Ensure they understand how to update or modify the tour and provide ongoing assistance as needed.
Promotion and Marketing
We can assist the customer in promoting the virtual tour. This can involve incorporating it into their marketing materials and social media.
Feedback and Iteration
We welcome feedback from the customer and make any necessary adjustments. Continuous improvement based on feedback ensures that the virtual tour meets evolving needs and expectations.
Our work
Panoptic Motion provides immersive Matterport tours to businesses, hotel & event space owners, estate agents and commercial & residential developers. We have vast experience in the virtual tour industry, our team have captured 360 virtual tours of houses new and old, apartments, shopping centres, hotels, construction sites, events spaces, vehicles, exhibitions, cruises and even yachts. We were proud to be the first approved Matterport Service Provider in the UK.
Our HQ is in the South West however we have offices in London and a fleet of cameras being utilised by our operators servicing contracts all over the UK on a daily basis.
If you’ve got a space that needs showcasing, we can create a 3d tour compatible with Google Street View.
Aerial Guides
Why restrict your tour to the ground? Our immersive aerial guides provide the perfect viewing angles for outdoor spaces or properties that cover a larger area. We can seamlessly move from outdoors to indoors, and all within an interface that’s custom-built to match your company branding.
Our aerial guides are custom-made to suit you, we always aim to go above and beyond to meet our client’s requirements. Having built numerous tours for properties, hotels, new build developments and wedding venues, each with their own requirements. Utilising our platform will elevate your brand to new heights enabling your customers to explore your location with complete freedom.
Fancy a virtual tour of your own space?
Showcase your space to potential customers without them having to step foot out the house.
Virtual tours are proven to increase engagement with your website, boosting sales and brand awareness.
Touch It
Let your visitors interact with your space
Share It
Boost social engagement
Promote It
More interest than photos alone
